Most of the people love pictures, and there’s no preferred place to see that over on the web. When you get more traffic to your website, then it’s a great thing. But as an E-commerce website, your goal is to get more sale. This reason you have to focus on conversion rate just as much as you focus on the traffic coming from to your website.
Images have the best way to attract people. Therefore, images could communicate a message in a clear way, sometimes images better than words, it is necessary to consider how images can increase your conversion rate.
Photos can easily engage people. Depending on the images you choose, they can break the dullness of an all-text website. And, in some cases, no words could make the message clearer like the means a great image can. Thus, images are excellent in boosting your conversion rates.
In some cases, incorrect selection of pictures can injure your company, too. As photos directly influence the conversion rate, it’s ideal for you to recognize how to pick the appropriate images without pricey blunders.
Below are some tips for boost your E-commerce conversion rate using images.
Give Your Images A Human faces.
Using the Human faces, You can boost your E-commerce website’s conversion rate. They get your prospects to concentrate more, and this makes them draw towards a typical purpose of interest. It doesn’t get more genuine than that.
For Example, Medalia Art is a site that sells art. They sell human face images which are creating by some artists. So, improving the conversion rate some human faces image also important. Using face images, we increased customer engagement.
Engaging to your customer’s with emotional images
Most of the people purchase some product for emotional reasons. If you make the emotional type of images, then they feel perfect, they move on cart page of the product. It could be a gesture or a smirk, a smile; feelings are intense, and they work.
Use 360-degree photographs and place them precisely in a region your client can understand appropriate details about your e-commerce product. Showing the product in many points and give detail information which helps clients to know to see what they are getting and Also relate to it.
You will likely be decreasing your return rat when you provide different views because you will be showing customers what they are getting. For E-commerce business that offers costly products, interchange views are an absolute necessity for the online customers who come to such type of interest will be particularly keen on product authenticity. One e-commerce site that uses this strategy well is Tigerdirect.com. Tigerdirect.com offers multiple views of their products, and it is a terrific website to analyze when it comes to product pages.
Use high-quality Images
Generally, landing pages have been the home of low-quality images. Low-quality stock photos are the most common example of this. In recent years, however, a handful of internet companies have pushed the envelope on using high-quality images as part of their marketing efforts. The reason is simple – high-quality images create the view in the mind of the customer that the product offer is high quality. That, one by one, leads to higher conversion rates.
The team at 37signals conducted a fairly simple A/B test to learn that large pictures of happy customers improved conversion rates on the landing page for their Highrise product.
Avoid confusing images
Don’t make confuse the customer who is viewing images for your e-commerce product page. If you are showing confusing images, the customer has moved on another website the can’t but your product. So the images should be most understandable by the customers.
It should not shock anyone that a few studies have demonstrated that we prefer data that is anything but difficult to use.
For example, subjects who read an activity routine in a difficult to-peruse text style assessed that the workout would take twice the length of those subjects who read the instructions in the Arial font style. Given that we favor toward the e-commerce product that is easy and simple to understand, advertisers should remember that clear, basic pictures will drive higher transformations.
Zoom in/ Zoom out Images
Zoom will give your customers a more attractive and detailed look for e-commerce product. Sometimes, Using the zooming functionality may be unclear a frustrating towards the customers.
Overcome to the frustrating issue, Zoom in and zoom out images option is giving which make a best understandable product for the customer and their easy to use. So the zooming techniques are good for improving the conversion rate for an e-commerce website.
Remember about the color combination
The primary color of a picture can materially affect conversion rates. Precise colors convince specific responses from people. For example, green and red are two well-known colors for catches on landing pages. Both bring out strong responses from website visitors and provide advertisers with two incredible choices to test for effectiveness.
So, use the best color combination for making images attractive to the customer and easy to understand.
Design principles to boost conversion rate
If the content is king, then the website design is queen. Use a color that passes on the correct feel and makes sure to look for colors that are not the same as the background colors on your page. Green on yellow background won’t be as decent as yellow on royal blue. The color varieties you use on your website should be one that draws visitor’s attention immediately.
Below are some reasons why you have to optimize the images on your website:
- Optimizing images will lower file size more than any other aspect of the average page
- Images size will lower than the file size for the optimization and images will be good clarity to attract people.
- Pictures set up 64 percent of the normal page.
- Lossless image optimization leaves an image looking the same while reducing file size in the region of 20-40 percent for PNGs and 5-20 percent for JPEGs