Getting everything to configure the ultimate Google Analytics for Shopify in this article. Most of Shopify store have bad data and no idea how to use their analytics program. Once you complete the guide, you will change how you market your store forever as you finally make intelligent use of analytics to grow your store.
If you use an e-commerce store on Shopify, you must have to know the largest tests is finding out how your clients are using your store.
How do I set up the Google Analytics account on Shopify?
If you want to run Google Analytics on Shopify Store,You need to make a Gmail account.
After login in your Gmail account, Here are steps for the set up a google analytic on Shopify which is following:
- Create an account for your Shopify website
- Enter your store’s name
- Copy and paste your Shopify store’s URL
- Select the industry you work in
- Hit ‘Get Tracking ID’
- Accept Google’s Terms & Conditions
- Copy the code
- Open up Shopify and select Online Store
- Go into Preferences
- Paste the code into the Google Analytics box
How to use google analytic for Shopify Store?
Here is a list of Shopify google analytics events:
1. Real-time overview
You can track active customer your Store at the real time.
2. Channel/Traffic source
It shows where your traffic came from, such as referrals or links from other sites, search engines, social media and emails
It shows you where traffic comes from, such as search engines, social media, email marketing campaigns and links from other websites. You’ll find this under the Acquisition tab.
4. Active users
Monitors how many visitors are active on your Shopify store within a specific period, 14 days or month, such as the past week. This will demonstrate to you what pages the most active users are visiting so you can figure out what’s keeping their focus. You can find the dynamic clients report in the Audience tab under Active Users.
5. New sessions
You can track the amount of time spent by new customers to your store.
6. Organic Result
Visitors who visit your site from a link on a search results page(SERP).
7. Landing page
It shows you which pages are the most repeated landing pages so you can track down where those visitors are coming from and what’s working on those top pages that are attracting customers. You’ll find this across different reports under the landing page column.
Visits that turn into customers or potential customers
9. Session duration
It shows how much times visitors spend on your site
10. Bounce rate
The percentage of visitors that view only a single page and then leave
Some useful settings which provide for google analytic account for Shopify:
Follow steps for enabling e-commerce setup is enable:
- Go to your admin setting
- Click on E-commerce Setting
- In the Ecommerce Setting, you have to enable E-commerce, Enable Related Products, Enable Enhanced Ecommerce Reporting.
Whenever you are connecting your Shopify store to google analytics, then you have to set a goal you want to achieve. It better begin investigating the necessities of your clients and enhancing their shopping background: Google Analytics gives the best understanding of who your clients are.
Installing google analytics in your store, you have to know the weak points of usability, on either mobile phones or desktop. So, you will be able to improve revenue and conversion rate in shipping, marketing approaches and distributing.